Marketing Consultant | Business Strategist
Resume
Experience
2015 - Present
Marketing Consultant
Egypt, Cairo.
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As a dedicated marketing consultant and strategist, I am committed to delivering results-driven digital marketing solutions. I aim to thoroughly analyze business objectives and provide innovative, impactful marketing strategies that solve problems and generate positive outcomes.
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I have a proven track record of launching full-scale communication strategies and marketing plans, conducting market research, and recommending tactical marketing tools. My broad experience working with firms and brands across multiple markets, industries, and verticals has given me a unique perspective on creating effective marketing campaigns.
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From startups to small and medium-sized enterprises (SMEs), I have led companies with basic marketing needs in areas such as direct marketing, social media, business-to-consumer (B2C) and business-to-business (B2B) marketing, and customer acquisition to customer retention. Additionally, I have successfully managed sales and marketing for clients, creating strategic business plans that ensured overall profitability, revenue growth, maximum penetration, brand awareness, sell-through, and customer satisfaction. With my results-oriented marketing approach, I closely monitor projects and analyze results to optimize performance while always keeping the end goal in mind: achieving success for my clients.
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As an independent marketing consultant and strategist, my passion for delivering impactful and innovative marketing solutions drives me to help businesses achieve their goals.
Employer:
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Prometeon Tyre Group"Pirelli"
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JTNY Rides
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Ikarus Electric
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louver abu dhabi "Elephantine"
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IDG Business Parks
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Misr ElKhair
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Lamar
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TSS Supplements
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Maven Developments, and others.
2016 - 2024
CEO
Digitree
Egypt, Cairo.
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As the CEO of Digitree, my dedication and commitment to effective communication, innovation, and experimentation have resulted in significant achievements over the past eight years.
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By fostering a continuous growth and development culture, we've implemented new sales and marketing strategies that have accelerated our customer acquisition by a remarkable 45%. Our unwavering commitment to progress has led to significant revenue growth, and I couldn't be more inspired by our collective success.
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With a 30% forecasting accuracy, my financial planning and analysis framework has enabled the company to make data-driven decisions and optimize business growth.
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Through coaching senior managers on communication techniques, we have achieved a 24% increase in employee job satisfaction scores and a 16% increase in performance.
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I continuously review individual department performance and liaise with leadership to improve processes and practices.
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I have led negotiations resulting in a 30% increase in partnerships and a solid market presence.
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I am genuinely proud of the 89 compelling, well-researched pitches we developed and delivered, securing an impressive higher revenue percentage.
2014 - 2016
Managing Director
Digitree
Egypt, Cairo.
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Spearheaded a remarkable 19% increase in gross billing and a 35% increase in revenues in the first year, followed by an impressive 29% increase in gross billing and a 41.5% increase in revenues in the second year.
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Empowered and guided a team of 42 digital professionals who created and executed successful campaigns for over 90 clients.
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Ensured seamless office workflow and administrative processes to keep operations running smoothly.
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Fostered a culture of continuous improvement by adapting process improvements that optimized procedures for higher efficiency and pushed the company to evolve and grow.
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Recognized the strengths and weaknesses of each employee through tailored mentoring procedures that resulted in overall performance improvement.
2012 - 2014
Lead Technologist
Isobar
Egypt, Cairo.
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Developed multiple award-winning games and apps using programming languages XCode, C#, JavaScript, ActionScript, Unity 3D, PHP, HTML5, Adobe Creative Suite, and various other languages while collaborating with creative teams.
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Conducted workload assessments and presented new operational processes to handle tight deadlines and fast-paced environments, resulting in a 25% increase in team efficiency.
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Prepared a quarterly business review to ensure results met agreed business objectives.
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Developed a competitive positioning strategy and communication plan as part of ongoing talent development plans, resulting in tripled sales at the expense of competitors.
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Optimized team processes by introducing Jira/Agile methodology, reducing project delivery time by 34%.
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Utilized strong data analysis skills to develop practical solutions for challenging situations.
2010 - 2012
Technical Lead
Yahoo Inc.
London, UK
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By adapting new technologies and processes, we successfully met the changing demands of the industry. This resulted in a substantial 14% increase in our client base.
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We took a proactive approach to employee engagement and developed a customized evaluation process for our team, resulting in a remarkable 34% increase in employee retention and improved team morale and motivation.
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We embraced Agile methodology to monitor and evaluate our project milestones, which helped us identify and resolve bottlenecks, doubling our team's performance.
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We empowered our team with the right tools, including CRM, time-tracking, and MS Office, to monitor productivity and identify areas for improvement. This led to a 25% increase in our team's output.
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We prioritized building strategic relationships with creative studios and critical accounts, resulting in a remarkable 15% growth in revenue and renewing contracts worth $6 million+.
2008 - 2010
Senior Software /Game Developer
Equinox Graphics, Cairo.
2007 - 2008
Software/Web Developer
Shift e-Business, Cairo.
2004 - 2007
Certified Oracle/Software Developer
ILTA Group, Cairo.
Awards
2016
Digitree | Star of Business
Star of the business award, Media field
2013
Isobar | McDonald's Happy Apples
Best Augmented Reality Mobile App.
2013
Isobar | Nestle 100 Years Game
Best Facebook Interactive Application Award.
2012
Isobar | Mcdonalds Menu El Fakkah Game
Most Effective Brand
2011
Yahoo Inc.| Vodafone Campaign | Best Homepage Ad Format
Best Integrated Campaign | Yahoo Germany
Honor issuer: SMEEgypt.
Honor issuer: Arab Net – Lebanon.
Honor issuer: Pan Arab Academy
Honor issuer: Effie Awards MENA
Professional skillset
Digital/Traditional Marketing
Entrepreneurial Mindset
Project Management
Financial Management
Tracking & Reporting
Strategic marketing
Go-to-Market Planning
360 Creative / Integrated Campaigns
Advertising [Planning & Buying]
Client Relationship Management
Operations Management
Business plans
Languages
Arabic (native)
English (proficient)