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Previous Experience

As a strategic marketing consultant and business strategist with over 16 years of experience in business planning and traditional/digital marketing platforms, I have built brands and driven revenue growth through innovative strategies while leading teams and ensuring accurate project execution. 

 

I believe in the power of rapport-building, business development, advertising, strategic planning, games/software development, financial management, client relations, and negotiation skills. My professional journey has been marked by increasingly essential responsibilities and roles, resulting in a 47% increase in revenue, generating sales and cost savings of over $86 million. Throughout my journey, I have also forged strategic alliances with leading global brands for almost two decades.

Employer: Prometeon, JTNY, Ikarus Electric, louver abu dhabi “Elephantine”, IDG, Misr ElKhair, Lamar, TSS, Maven Dev., and others.  

Marketing Consultant – Business Strategist

  • As an independent marketing consultant and business strategist, I am passionate about delivering results-driven digital marketing solutions. My ultimate goal is to fully understand and analyze business objectives and engage in the problem-solving process while striving to create impactful and innovative marketing strategies.

  • Launched full-scale communication strategies and marketing plans, researched target markets, and recommended tactical marketing tools. My diverse experience working with firms, brands, and Incubators Like Flat6Lab or Mint across different markets, industries, and verticals has given me a unique perspective on creating effective marketing campaigns.

  • Led startups and small and medium-sized enterprises (SMEs) with basic marketing needs, ranging from direct marketing to social media, business-to-consumer (B2C) and business-to-business (B2B) marketing, and customer acquisition to customer retention.

  • My experience has also included managing sales and marketing for clients, where I have successfully created strategic business plans and ensured overall profitability, revenue growth, maximum penetration, brand awareness, sell-through, and customer satisfaction. My marketing approach involves monitoring projects and analyzing results to optimize performance while always keeping the end goal in mind: achieving success for the client.

Digitree

CEO

Mainly develop digital marketing strategies, activities, strategic planning, growth hacking marketing, creative campaigns, and regional partnership practices for many of our clients [Samsung Egypt, Careem, Vodafone Business, Oppo, Imtenan, Jotun, Exxon Mobil, Gold’s Gym, Leo Pharma, Citystars, Minister of Prevention and Health in Dubai, Porto, Lamar, and many more].

Isobar 

Technologist

Creating a competitive positioning strategy through our continuous talent development plans by implementing new technologies [Mobile Apps, Games, and Integrated campaigns] resulted in a 39% growth of the customer base. 

Yahoo!

AdTech Lead

Teaming up with creative teams and studios to create and innovate new ad formats, producing seamless experience on all Yahoo pages across Europe and the Middle East, working closely together with, and reporting to the EMEA Director, especially on growth, strategy, new business, and expansion plans.

PREVIOUS WORKSHOPS

Schedule 

- American University in Cairo. 

- Faculty of Economics and Political Science. 

- Flat6labs. 

- Mint by egbank.

- List of companies.   

 

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